Key Words: Warm, Christain, Earthy, Modern
Project Goals: To create a cohesive brand identity concept for a local coffee shop with a unique utilization of Christian symbolism.
Well Grounded Café is a coffee shop and bakery based on Christian values. The circular shape of the logo represents the unity of the tight-knit, small-town community where the shop is located, as well as the concepts of life after death and eternity taught in religious beliefs. The olive branch with coffee beans, symbolizes peace and quality coffee by suggesting good relationships with coffee farmers and roasters.